#256 Core Values and How to Position Your Brand to Align with Them

I want to do something a little different this week…

2020 has been a year of reflection and change for me, and I hope it has been for you, too. 

So I decided to reevaluate and get real about Flourish & Thrive Academy’s core values. It was a necessary exercise for me, and I hope it inspires you to do the same.

Because we are built on the value of community over competition, and standing with your community means you’re always learning, always reflecting, and always innovating.

As I talk about our core values and how we position our brand in alignment with them, I hope you can come to better understand how to identify and align with your own brand’s core values.

Together we can talk the talk and walk the walk.

Click here to download the show notes

Community Over Competition

This is, like, the core value of our core values.

I have a long history as a jewelry designer, and in the past I found the industry to be so competitive and tight-lipped. I couldn’t stand it!

This led me to co-found Flourish & Thrive Academy, where we can foster an inclusive community of designers who are always supporting each other, always building each other up, and always challenging the norm.

Always Learning, Always Implementing

As a business owner, you’re always actively seeking to stay on top of sales tactics and industry trends. Value-driven community work is no different!

There is no better way to foster an inclusive, empowered community than to acknowledge the limitations of your own perspective and listen to those around you.

And always back it up with solid action.

Show Up From A Place of Service

I made this company to serve my community.

Yes, it’s a business. But I strive to show up every day coming from a place of service. How can I best meet the needs of my community? How can we, as a company, support and empower the designers in our programs?

When service is truly your #1 priority, everything else falls into place.

Now it’s time to think, what are your core values?

xo, Tracy


Conversation with Jocelyn Kopac: Steps To Ally-ship For You And Your Jewelry Business

Jocelyn Kopac

Lorraine West

Andrea Hill

FREE: The Down & Dirty Difference Between Today’s “Thriving” vs. “Nose-Diving” Jewelry and Creative Product Brands

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